Advanced Paid Advertising Platform

A Claude Code skill for planning, executing, and optimizing paid advertising campaigns across major platforms. Covers Google Ads, Meta Ads, LinkedIn Ads, Twitter/X Ads, and programmatic display with a focus on maximizing ROAS and minimizing CAC.

When to Use This Skill

Choose Advanced Paid Platform when:

• You're setting up paid advertising campaigns from scratch
• You want to optimize existing campaigns for better ROAS
• You need help with audience targeting and segmentation strategies
• You're scaling ad spend and want structured budget allocation
• You need cross-platform campaign coordination

Consider alternatives when:

• You want organic marketing strategies (use a marketing ideas skill)
• You need landing page optimization for ad traffic (use a page CRO skill)
• You want content marketing or SEO strategy (use a content or SEO skill)

Quick Start

Copy
# Install the skill
claude install advanced-paid-platform

# Plan a campaign structure
claude "Design a Google Ads campaign structure for a B2B SaaS tool with $5K monthly budget targeting DevOps engineers"

# Optimize existing campaigns
claude "My Meta Ads have a $85 CAC but my target is $40. Here are my current campaigns: [describe]. How do I optimize?"

# Create a cross-platform strategy
claude "Build a paid media plan across Google, LinkedIn, and Meta for launching our new API product"

Core Concepts

Platform Selection Guide

Platform	Best For	Avg. CPC	Targeting Strength
Google Search	High-intent keywords	$2-15	Intent-based
Google Display	Awareness and retargeting	$0.50-3	Contextual + audience
Meta (Facebook/Instagram)	B2C, visual products	$1-5	Demographic + interest
LinkedIn	B2B, enterprise targeting	$5-15	Job title, company, industry
Twitter/X	Tech audiences, announcements	$1-5	Interest + follower-based

Campaign Structure

Account
├── Campaign (one per objective/product)
│   ├── Ad Group (one per audience segment)
│   │   ├── Ads (3-5 creative variants)
│   │   ├── Keywords / Targeting
│   │   └── Bid Strategy
│   └── Ad Group 2
└── Campaign 2

Budget Allocation:
  70% → Proven performers (scaling)
  20% → Testing new audiences/creatives
  10% → Experimental channels/formats

Key Metrics

Metric	Formula	Target (B2B SaaS)
CAC	Total ad spend / New customers	< 1/3 of first-year LTV
ROAS	Revenue / Ad spend	> 3:1
CTR	Clicks / Impressions	> 2% (search), > 0.5% (display)
CPC	Spend / Clicks	Varies by platform
Quality Score	Google's relevance rating	> 7/10

Configuration

Parameter	Type	Default	Description
platforms	string[]	["google"]	Target platforms: google, meta, linkedin, twitter
monthly_budget	number	5000	Total monthly ad spend in USD
objective	string	"conversions"	Campaign objective: awareness, traffic, conversions, leads
business_model	string	"b2b_saas"	Business model for relevant benchmarks
target_cac	number	0	Target customer acquisition cost

Best Practices

1. Start with search, expand to display — Google Search captures existing demand. Display and social create demand. Start with people already searching for your solution, then expand to lookalike audiences.

2. Match ad creative to funnel stage — Top-of-funnel ads should educate and intrigue. Bottom-of-funnel ads should address objections and drive action. Don't use the same creative for both.

3. Build dedicated landing pages — Never send ad traffic to your homepage. Each campaign should have a landing page that matches the ad's promise and has a single clear CTA.

4. Set up proper attribution — Install conversion tracking before spending a dollar. Use UTM parameters consistently and set up server-side tracking for accuracy. Without attribution, you're flying blind.

5. Test creatives aggressively — Creative fatigue is the biggest performance killer. Refresh ad creative every 2-4 weeks. Test headlines, images, and CTAs independently to isolate what works.

Common Issues

High CPC on Google Search — Your quality score is likely low. Improve ad relevance by tightening keyword-to-ad-group mapping (fewer keywords per group), matching ad copy to search intent, and improving landing page relevance.

Facebook ads stopped performing — Likely audience fatigue or creative fatigue. Expand your audience (try lookalikes of purchasers instead of all visitors) and refresh creatives. Also check if iOS privacy changes affected your tracking.

LinkedIn ads are too expensive — LinkedIn CPCs are inherently higher, but can deliver excellent ROI for enterprise B2B. Narrow your audience aggressively (specific job titles at companies of a specific size) and use lead gen forms instead of driving to landing pages.