Advanced SEO Platform

A Claude Code skill providing a comprehensive SEO toolkit covering technical SEO, on-page optimization, link building strategy, content gap analysis, and performance monitoring. Designed for SEO professionals and marketing teams managing medium-to-large websites.

When to Use This Skill

Choose Advanced SEO Platform when:

• You need a full-scope SEO audit covering technical, on-page, and off-page factors
• You're developing an SEO strategy for a website with 100+ pages
• You want to identify and fix technical SEO issues at scale
• You need to build a link acquisition strategy
• You're performing content gap analysis against competitors

Consider alternatives when:

• You need basic SEO principles only (use an SEO fundamentals skill)
• You want programmatic page generation (use a programmatic SEO skill)
• You need schema markup specifically (use a schema markup skill)

Quick Start

Copy
# Install the skill
claude install advanced-seo-platform

# Run a technical SEO audit
claude "Perform a technical SEO audit for our Next.js e-commerce site with 2,000 product pages"

# Content gap analysis
claude "Analyze content gaps between our developer docs site and competitors: Stripe docs, Twilio docs, SendGrid docs"

# Link building strategy
claude "Create a link building strategy for our B2B SaaS blog targeting the project management niche"

Core Concepts

SEO Audit Framework

Audit Area	Key Checks	Tools
Technical	Crawlability, indexation, site speed, mobile-friendliness	Screaming Frog, PageSpeed Insights
On-Page	Title tags, meta descriptions, headings, internal links	Manual review, Ahrefs
Content	Quality, depth, freshness, keyword coverage	Search Console, Clearscope
Off-Page	Backlink profile, domain authority, anchor text distribution	Ahrefs, Moz
Core Web Vitals	LCP, FID/INP, CLS scores	Chrome UX Report, Lighthouse

Technical SEO Checklist

Crawlability:
  ✓ XML sitemap submitted and up-to-date
  ✓ robots.txt properly configured
  ✓ No orphan pages (every page has internal links)
  ✓ Crawl budget optimized (no parameter bloat)

Indexation:
  ✓ Canonical tags on all pages
  ✓ No conflicting signals (noindex + sitemap)
  ✓ Pagination handled (rel=next/prev or infinite scroll)
  ✓ Hreflang for multi-language sites

Performance:
  ✓ LCP < 2.5s on mobile
  ✓ INP < 200ms
  ✓ CLS < 0.1
  ✓ Images optimized (WebP, lazy loading, proper sizing)

Content Strategy Matrix

Intent Type	Content Format	Keyword Pattern	Conversion Potential
Informational	Blog posts, guides, tutorials	"how to", "what is", "guide"	Low (top-of-funnel)
Navigational	Landing pages, product pages	Brand names, product names	Medium
Commercial	Comparisons, reviews, alternatives	"best", "vs", "alternative to"	High
Transactional	Pricing, signup, checkout pages	"buy", "pricing", "free trial"	Highest

Configuration

Parameter	Type	Default	Description
site_type	string	"saas"	Site type: saas, ecommerce, blog, marketplace, docs
page_count	string	"medium"	Size: small (<100), medium (100-1K), large (1K-10K), enterprise (10K+)
framework	string	"nextjs"	Tech stack for technical recommendations
focus_areas	string[]	["all"]	Areas: technical, on_page, content, off_page, local
competitor_urls	string[]	[]	Competitor domains for gap analysis

Best Practices

1. Fix technical issues before content issues — If Google can't crawl and index your pages properly, no amount of content optimization will help. Prioritize crawlability, site speed, and indexation errors first.

2. Match content to search intent — Check the current SERP for your target keyword. If the top results are all comparison articles, don't create a product page for that keyword. Match the content format to what Google already ranks.

3. Build topical authority, not just individual pages — Create content clusters around your core topics. A hub page linking to 10-15 related articles signals expertise to Google better than 15 isolated blog posts.

4. Earn links through linkable assets — Original research, data studies, free tools, and comprehensive guides attract links naturally. Cold outreach for backlinks has declining returns; create content worth linking to instead.

5. Monitor Core Web Vitals monthly — Performance is a confirmed ranking factor. Set up automated monitoring for LCP, INP, and CLS. Fix regressions immediately, especially after deploying new features or third-party scripts.

Common Issues

Pages indexed but not ranking — Your content may lack topical authority or sufficient depth. Compare your page against the top 5 results for word count, topic coverage, and backlink count. Content quality standards keep rising.

Crawl budget wasted on low-value pages — Filter pages, paginated URLs, and parameter variations can consume crawl budget. Use robots.txt, noindex, or canonical tags to focus Google on your most important pages.

Rankings dropped after site migration — Ensure all old URLs redirect to new URLs with 301 redirects. Check for redirect chains, broken redirects, and missing pages. Submit the updated sitemap and monitor Search Console for crawl errors.