Pro Social Content

A Claude Code skill for creating, scheduling, and managing social media content across all major platforms. Covers content creation, platform-specific optimization, posting schedules, engagement strategies, and content calendar management with direct scheduling capabilities.

When to Use This Skill

Choose Pro Social Content when:

• You need to create engaging social media posts for multiple platforms
• You want to build a content calendar with a consistent posting schedule
• You need platform-specific content optimization (Twitter/X, LinkedIn, Instagram, etc.)
• You want to develop a social media strategy that drives engagement and growth
• You need to repurpose long-form content into social media posts

Consider alternatives when:

• You need paid social advertising (use an advanced paid platform skill)
• You want influencer marketing strategy (use a marketing strategy skill)
• You need brand guidelines for social (use a brand guidelines skill)

Quick Start

Copy
# Install the skill
claude install pro-social-content

# Create a social media post
claude "Write a LinkedIn post announcing our new API monitoring feature. Keep it professional but engaging"

# Build a content calendar
claude "Create a 2-week social media calendar for our developer tools brand across Twitter, LinkedIn, and Reddit"

# Repurpose content
claude "Turn this 2,000-word blog post about CI/CD best practices into 5 Twitter threads and 3 LinkedIn posts"

Core Concepts

Platform-Specific Guidelines

Platform	Optimal Length	Best Content Types	Posting Frequency
Twitter/X	100-200 chars (or threads)	Hot takes, threads, memes, polls	3-5 per day
LinkedIn	1,200-1,500 chars	Thought leadership, case studies, career insights	1-2 per day
Instagram	125-150 chars caption	Visuals, carousels, reels, stories	1-2 per day
Reddit	Varies by subreddit	Valuable content, AMAs, genuine discussion	Quality > quantity
YouTube	N/A (video focus)	Tutorials, demos, interviews	1-2 per week
TikTok	< 150 chars	Short-form video, trends, behind-the-scenes	1-3 per day

Content Pillars

For a SaaS/Tech Brand:
  1. Educational (40%) → Tutorials, tips, how-tos, explainers
  2. Social Proof (20%) → Customer stories, metrics, testimonials
  3. Behind-the-Scenes (15%) → Team culture, product development, company updates
  4. Industry Commentary (15%) → Trends, opinions, thought leadership
  5. Promotional (10%) → Product launches, features, offers

Rule: 80% value, 20% promotion

Engagement Formulas

Formula	Structure	Example
Hook + Value + CTA	Attention-grabbing first line → useful content → call to action	"Most devs don't know this... [tip] → Save this for later"
Contrarian Take	Challenge common wisdom → provide evidence → offer alternative	"You don't need microservices. Here's why..."
Storytelling	Problem → struggle → solution → lesson	"Last month we lost 2 hours to a deploy bug. Here's what we changed..."
List Format	Numbered tips or insights, easy to scan	"5 things I learned running a SaaS for 3 years:"

Configuration

Parameter	Type	Default	Description
platforms	string[]	["twitter", "linkedin"]	Target platforms
brand_voice	string	"professional"	Voice: professional, casual, technical, playful
industry	string	"tech"	Industry for relevant content angles
posting_frequency	string	"moderate"	Frequency: light (3-5/week), moderate (1-2/day), heavy (3+/day)
content_pillars	string[]	[]	Custom content pillars for your brand

Best Practices

1. Lead with a hook — The first line of any social post determines whether people read the rest. Use surprising stats, contrarian opinions, or relatable pain points. On LinkedIn and Twitter, the algorithm weights engagement on the first line heavily.

2. Native content outperforms links — Posts with just text or images get 3-5x more reach than posts with external links. Share your insights directly in the post rather than linking to your blog. If you must share a link, put it in the comments.

3. Batch create, schedule strategically — Write a week's content in one session rather than creating posts daily. Use scheduling tools to post at optimal times. This maintains consistency without daily content pressure.

4. Engage with replies within the first hour — Algorithm boost comes from early engagement. Reply to every comment in the first 60 minutes after posting. This signals to the platform that your content is generating conversation.

5. Repurpose ruthlessly — One blog post can become a Twitter thread, 3 LinkedIn posts, an Instagram carousel, and a short video. Extract different angles from the same content to maximize reach across platforms without creating everything from scratch.

Common Issues

Low engagement despite consistent posting — Your content may be too promotional or generic. Audit your last 20 posts: how many provide genuine value vs. promote your product? Shift toward 80% value and 20% promotion. Share opinions and insights, not just announcements.

Different platforms need different content — A LinkedIn post copied to Twitter will underperform on both. Each platform has different norms, lengths, and audience expectations. Adapt your message to each platform's native format rather than cross-posting identical content.

Running out of content ideas — Build a swipe file of content that resonates in your industry. Follow competitors, thought leaders, and adjacent industries. Repurpose customer questions, support tickets, and internal discussions into content.