Viral Generator Dynamic

A Claude Code skill for building viral content generators and interactive tools that people want to share. Focuses on creating "identity moment" experiences — tools that produce personalized results users want to show off on social media. Covers viral mechanics, shareability psychology, and implementation patterns.

When to Use This Skill

Choose Viral Generator Dynamic when:

• You want to build a quiz, calculator, or generator that drives social sharing
• You need to design viral loop mechanics for a consumer product
• You're creating interactive content that generates personalized results
• You want to build a tool that spreads through social channels organically
• You need to understand why people share and how to engineer shareability

Consider alternatives when:

• You need social media content creation (use a social content skill)
• You want referral program design (use a referral program skill)
• You need marketing strategy beyond viral content (use a marketing strategy skill)

Quick Start

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# Install the skill
claude install viral-generator-dynamic

# Design a viral generator
claude "Design a 'Developer Personality Type' quiz that generates shareable results. Think 'What kind of developer are you?'"

# Build viral mechanics
claude "Add viral sharing mechanics to our ROI calculator so users share their results"

# Analyze shareability
claude "Why isn't our tool going viral? It generates custom workout plans but nobody shares. How do we fix this?"

Core Concepts

Why People Share

Motivation	Description	Example Implementation
Identity	Results reflect who they are	"Your coding style: The Architect"
Social Currency	Makes them look smart/cool	"You scored in the top 5%"
Comparison	See how they stack up	"You vs. the average developer"
Surprise	Unexpected or delightful result	"Your code personality: surprisingly creative"
Utility	Helps their friends too	"Find your ideal tech stack"

Viral Loop Architecture

1. Discovery → User finds the tool (ad, social share, search)
2. Experience → User interacts and gets personalized result
3. Identity Moment → Result reflects something about THEM
4. Share Trigger → Easy sharing with pre-formatted message
5. Social Display → Result looks great in social feeds
6. Curiosity → Friends see it and want their own result
7. Loop → Friends click through and start at step 2

Shareability Checklist

Element	Must Have	Nice to Have
Visual Result	Branded image/card	Animated result
Pre-Written Caption	"I got [Result]! Try it:"	Multiple caption options
One-Click Share	Twitter, LinkedIn, Instagram	WhatsApp, Slack, email
Result URL	Unique link showing their result	OG meta tags for preview
Comparison Hook	"See how you compare"	Leaderboard or stats

Configuration

Parameter	Type	Default	Description
tool_type	string	"quiz"	Type: quiz, calculator, generator, analyzer
share_platforms	string[]	["twitter", "linkedin"]	Target sharing platforms
result_format	string	"image"	Result display: image, card, text, animation
viral_metric	string	"k_factor"	Primary metric: k_factor, shares_per_user, viral_coefficient
include_analytics	boolean	true	Track sharing and conversion events

Best Practices

1. Make the result about the user, not your product — People share things that say something about themselves. "You're a Backend Architect who values clean APIs" is shareable. "Try our API tool" is not. The result should feel like a mirror, not a billboard.

2. Design the share image first — Work backward from what the shared result looks like in a social feed. If the share image doesn't make people curious to try the tool themselves, the viral loop breaks at the most critical point.

3. Reduce time to result — The best viral tools deliver a result in under 60 seconds. Every additional question or step loses participants. Five questions maximum for quizzes, one input for calculators.

4. Make results meaningfully different — If everyone gets the same result, there's no comparison and no sharing. Create 4-8 distinct result types with genuine personality and variety. People should feel the result was made for them.

5. Test your K-factor — K-factor = invitations per user × conversion rate. If each user shares with 10 people and 10% try the tool, your K-factor is 1.0 (self-sustaining). Aim for >1.0 in the first week, knowing it decays over time.

Common Issues

Tool gets used but not shared — The result isn't creating an identity moment. Add comparative elements ("You're in the top 15%"), make results visually distinctive, and add a clear share prompt right after the result is revealed.

Shares happen but friends don't click through — The shared content doesn't create enough curiosity. Improve the OG image and share text to tease the result without revealing it. "I got 'The Architect' — what developer type are you?" works better than showing the full result.

Viral spike then nothing — Viral content has a natural decay curve. Plan for this by building email capture into the flow and having a follow-up tool ready. One viral moment should fund your next one through the audience it builds.